HootSuite: a social media dashboard that allows users to set up team collaboration; schedule updates to Twitter, Facebook, LinkedIn, Wordpress, and other social media sites; as well as track trends and conduct searches across social media platforms.

LinkedIn: a social network site focused on professional network connections.

Social media: a category of Internet-based resources that integrate user-generated content and user participation. This includes, but is not limited to, social networking sites (Facebook, MySpace), microblogging sites (Twitter), photo- and video-sharing sites (Flickr, YouTube), wikis (Wikipedia), blogs, and news sites (Digg, Reddit).

Profile: information that users provide about themselves on a social networking site.

Platform: a hardware and/or software architecture that serves as a base.

Web 2.0: the second generation of the World Wide Web focused on shareable, user-generated content, rather than static Web pages. Some use this term interchangeably with social media.

Social networks: online platforms where users can create profiles, share information, and socialize with others using a range of technologies.

TweetDeck: a social media dashboard that allows users to connect their Twitter, Facebook, Myspace, LinkedIn, and other social media accounts. Users can create columns and groups that will allow them to save and organize searches, arrange their friends and followers to make them easier to follow, and schedule and post updates to their social media platforms.