The Basics

Category: Professional Networks


Number of Users: 225 million (May 2013)

Possible Uses for LinkedIn:

  • Recruitment
  • Networking
  • Collaboration with other agencies

How Does it Work?
LinkedIn is a professional networking site that allows a user to create a profile that summarizes their professional expertise and accomplishments, find past and present colleagues and classmates, communicate with industry professionals, research companies, and look for jobs. Agencies can also create a profile to post jobs and volunteer opportunities, view potential candidates, and create and collaborate on projects and initiatives.

LinkedIn Resources

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Agency Examples

Find more examples in the directory

LinkedIn Starter Guide

LinkedIn has developed a Starter Guide to assist users when setting up their accounts and to help familiarize them with the LinkedIn functionality. You can visit this guide at any time during the development of your LinkedIn presence.

LinkedIn Terms


Social networks: online platforms where users can create profiles, share information, and socialize with others using a range of technologies.

Web 2.0: the second generation of the World Wide Web focused on shareable, user-generated content, rather than static Web pages. Some use this term interchangeably with social media.

Platform: a hardware and/or software architecture that serves as a base.

Profile: information that users provide about themselves on a social networking site.

HootSuite: a social media dashboard that allows users to set up team collaboration; schedule updates to Twitter, Facebook, LinkedIn, Wordpress, and other social media sites; as well as track trends and conduct searches across social media platforms.

TweetDeck: a social media dashboard that allows users to connect their Twitter, Facebook, Myspace, LinkedIn, and other social media accounts. Users can create columns and groups that will allow them to save and organize searches, arrange their friends and followers to make them easier to follow, and schedule and post updates to their social media platforms.

Social media: a category of Internet-based resources that integrate user-generated content and user participation. This includes, but is not limited to, social networking sites (Facebook, MySpace), microblogging sites (Twitter), photo- and video-sharing sites (Flickr, YouTube), wikis (Wikipedia), blogs, and news sites (Digg, Reddit).

LinkedIn: a social network site focused on professional network connections.

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Fun Fact


In the United States, the average amount of time spent online each day in 2012 was 3 hours, seven minutes.

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Created by Matrix Group International, Inc.