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Putting It Into Action

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Your strategy is developed, your policies are in place, and you are ready to put these tools into action. The IACP Center for Social Media has created a compendium of tutorials, publications, case studies, and other resources to help guide you through the process of setting up and maintaining your social media presence.

Resources

Glossary Terms

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Hyperlink: commonly referred to as links, hyperlinks allow users to move to other portions of a webpage or document, or to a new webpage or document. A hyperlink is typically activated by clicking on highlighted or different color text or an image.

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FAQ

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What is the difference between a Facebook profile and Facebook page? A Facebook profile is used by an individual to display information and interact with others on the Facebook platform. Facebook pages are used by brands and organizations to utilize Facebook’s functionalities while presenting a slightly different template for information and interactions to be displayed. There is also another type of page called a Community page that shows information about a subject from Wikipedia and the content of the page is not managed by an official representative. If you find there is an existing Community page about your agency and you wish to create an official page, there is an option on the Community page to do so.

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Fun Fact

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If Twitter was a country, it would have the fourth largest population in the world.

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