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Putting It Into Action

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Your strategy is developed, your policies are in place, and you are ready to put these tools into action. The IACP Center for Social Media has created a compendium of tutorials, publications, case studies, and other resources to help guide you through the process of setting up and maintaining your social media presence.

Resources

Glossary Terms

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Crowdsourcing: the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.

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FAQ

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Which social media site is best for my department? The social media site(s) you decide to use will depend on your agency's size, resources, intended audience, and goals.  The IACP does not endorse or recommend any particular social media site, platform, or technology. Search the directory to see what platforms other agencies use and how they are used.

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Fun Fact

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If Twitter was a country, it would have the fourth largest population in the world.

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